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Examify

A billboard for Boots, showing a girl in a yoga pose, with the heart logo wrapping around her body.
Client
Exam Preparation Platform
Category
Web Design, Web Development
DURATION
3 months
YEAR
2019

The challenge

The (2017) logotype has not changed much in the 160 year span that Boots has been in business. The brand as it stands today is trusted by many, but is seen as outdated and needs to feel progressive, while still approachable.

The goal

View the live site
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the process

To prepare for this rebrand, I performed a company history audit and competitor audit. The goal of these audits was to learn what was already in the market, and how Boots positioned themselves in that market. Additional research methods for this rebrand were creating personas, refining Boot's mission statement, creating mood boards, and sketching logo possibilities that felt reminiscent of the previous mark, but still new and fresh.

Interestingly enough, a few years after I completed this project in school an actual rebrand of Boots was released. Read about the 2020 rebrand of Boots, by Coley Porter Bell, here.

View the full case study
Zeochem website screens in a grid layout, showing the "Product" page, "History" page, "Contact" form field, "Search" page, and Homepage.
DRAG