To prepare for this rebrand, I performed a company history audit and competitor audit. The goal of these audits was to learn what was already in the market, and how Boots positioned themselves in that market. Additional research methods for this rebrand were creating personas, refining Boot's mission statement, creating mood boards, and sketching logo possibilities that felt reminiscent of the previous mark, but still new and fresh.
Interestingly enough, a few years after I completed this project in school an actual rebrand of Boots was released. Read about the 2020 rebrand of Boots, by Coley Porter Bell, here.