Dezign41 – Examify

The challenge

The (2017) logotype has not changed much in the 160 year span that Boots has been in business. The brand as it stands today is trusted by many, but is seen as outdated and needs to feel progressive, while still approachable.

The goal

The goal for this project was to create sleek and modern design that stands out among the competition. Sunny wanted to ensure potential clients find it easy to navigate and ready more about the available services.

View the live site

the process

To prepare for this rebrand, I performed a company history audit and competitor audit. The goal of these audits was to learn what was already in the market, and how Boots positioned themselves in that market. Additional research methods for this rebrand were creating personas, refining Boot's mission statement, creating mood boards, and sketching logo possibilities that felt reminiscent of the previous mark, but still new and fresh.

Interestingly enough, a few years after I completed this project in school an actual rebrand of Boots was released. Read about the 2020 rebrand of Boots, by Coley Porter Bell, here.

View the full case study

Examify

The challenge

The goal

User Research

the process