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Doe-Anderson Rebrand

Doe-Anderson acorn logo on a plain, tan background.
Client
Doe-Anderson
Category
Branding, Website
DURATION
1 yr
YEAR
2020

The challenge

After 10 years, Louisville-based advertising agency, Doe-Anderson was ready for a shift – a shift in their look, in their processes, and in their values.

The goal

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the process

We knew that the acorn had been the main mark for the entire history of the company, well, almost the entire history... this was the most identifiable part of the brand; the most recognizable across all our channels. This core element served as a starting point to build out themes of nature to breathe new life into the brand. We gave a name and a vision to what it meant to be a part of Doe-Anderson through company-wide values, and completely re-built our web presence.

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A billboard for Boots, showing a girl in a yoga pose, with the heart logo wrapping around her body.
DRAG