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Drink KY Web App

Drink KY app screens in a grid layout showing the locations page map and filtering capabilities, the loading screen, the rewards dashboard, and the profile page.
Client
Drink KY
Category
Web App, Website
DURATION
8 mo
YEAR
2021

The challenge

Drink KY is a Kentucky tourism non-profit that needed an app design to help their users intuitively navigate and filter all the brewery and winery locations in the state.

The goal

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User Research

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the process

Our team provided a UX/UI guide that aligned to the goals of the project. I used those findings to build wireframes that catered to our two personas representing wine and beer drinkers. The brand tone was already established by the parent brand, KyProud, as well as the Drink KY logo, so I referenced this to extend the color palette and create new branded elements.

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Doe-Anderson acorn logo on a plain, tan background.
DRAG